LABELS AMERICANA -- Richard Krevolin's new painting series which is an artistic re-imagination of authentic vintage American Labels.
Krevolin has scoured the country looking for telling and culturally significant authentic vintage labels. Yes, every piece in this series is based upon real labels used on real products at one time in American history and now, Krevolin's breathing new life into them by re-inventing them with new meaning.
Krevolin's alterations of these classic labels forces us to consider who we were as Americans and who are becoming as seen through the filter of the labels on consumer products?How does what we buy and how we advertise consumer goods determine what we aspire to and what we value as a culture?
This is a provocative and entertaining re-examination of American culture. Krevolin has many canvases in this series.